BRAND GUIDELINES · V1.0

RHINO
AUTOMATOR

rhinoautomator.com
Automation Enthusiast · Community Engagement & Education
01 — Color System

COLOR PALETTE

Three-color system. Cobalt is the primary brand anchor which is used for structural elements, nav, and brand presence. Silver references the rhino directly and carries headings and accent moments. Emerald provides contrast and energy for CTAs, interactive elements, and highlights.

PRIMARY
Cobalt
#3B82F6
RGB 59 · 130 · 246
Nav, backgrounds, structural brand elements, primary buttons
SECONDARY
Silver
#D1DCE8
RGB 209 · 220 · 232
Headings, logo mark, high-value accent moments. References the rhino's color directly.
TERTIARY
Emerald
#34D399
RGB 52 · 211 · 153
CTAs, links, active states, highlights. Contrasts cobalt and silver without aggression.
Background
#0C1016
Page background
Surface
#141B24
Cards, panels, nav
Card
#1A2333
Elevated surfaces
Border
#243044
Dividers, outlines
Text Primary
#F0F6FF
Headlines, body copy
Text Sub
#8B9EB8
Captions, metadata
Usage Rules
Cobalt
  • Navigation background
  • Primary buttons (filled)
  • Structural brand elements
  • Icon backgrounds
  • Active tab indicators
Silver
  • Page headlines & hero text
  • Logo wordmark
  • Outlined button borders
  • Section divider accents
  • Tag/badge text on dark backgrounds
Emerald
  • CTAs that need urgency
  • Links & hover states
  • Active/success indicators
  • Code syntax highlights
  • Keynote slide accent moments
02 — Typography

TYPE SYSTEM

Three-font stack chosen for range showing a commanding headline presence, readable body copy, and technical credibility. All three are available free via Google Fonts.

Display · Headlines · Brand Name
Bebas Neue · Regular 400 · Google Fonts
↗ GOOGLE FONTS
BUILDING AUTOMATION MUSCLE
WITHOUT A DEV TEAM
H156–80px / 3.5–5rem
H232–48px / 2–3rem
H324–28px / 1.5–1.75rem
H420–24px / 1.25–1.5rem
Nav / UI Labels15–16px / ~1rem
Body · Navigation · UI Copy
Barlow Condensed · Regular 400 / SemiBold 600 / Bold 700 · Google Fonts
↗ GOOGLE FONTS

Helping MSPs and IT teams build automation muscle without needing a dedicated dev team. Practical frameworks, real workflows, and a methodology anyone can contribute to; regardless of technical background.

SERVICES · COMMUNITY · BLOG · CONTACT
Technical · Code · Metadata · Tags
DM Mono · Regular 400 / Medium 500 · Google Fonts
↗ GOOGLE FONTS
workflow.execute()
// trigger: form_submitted
status: success
Use for: hex color values, code snippets, session metadata, tags, timestamps, API endpoints, and any place where "I actually build things" needs to be signalled without explanation.
03 — Voice & Positioning

BRAND STORY

Color Story
Cobalt and silver with an emerald edge. The silver references the rhino directly. It's not a neutral, it's a deliberate callback to the animal. Cobalt grounds it in the technical and professional. Emerald provides the energy of automation: the color of a successful script run, a green checkmark, work that got done.
Positioning
Not a dev shop. Not a vendor. A practitioner who builds automation and teaches others to participate; regardless of technical background. The rhino signals power and resilience; the automation framing signals pragmatism. Built for MSPs and IT teams who want to move faster without hiring a dev team.
Taglines — Use Freely
Building Automation Muscle Without a Dev Team
Making Automation Accessible.
Automation Enthusiast · Community Engagement & Education
Practical automation for the people who run IT.
Rhinos don't ask permission. They automate.
04 — In Context

BRAND IN USE

Reference compositions for web, social, and speaking contexts.

Website Header + Hero
Services Community Blog Contact
// AUTOMATION ENTHUSIAST · COMMUNITY ENGAGEMENT & EDUCATION
MAKING AUTOMATION
ACCESSIBLE.

Helping MSPs and IT teams build automation muscle; without needing a dedicated dev team.

WORK WITH ME
COMMUNITY & EDUCATION
LEARN MORE
Social Profile
RA
RHINO AUTOMATOR
@rhinoautomator
Automation enthusiast · Community engagement & education · MSP nerd
Rewst M365 MSP
Conference Speaker Card
RA
Speaker
RHINO AUTOMATOR
Automation Consultant · MSP Strategist
BUILDING AUTOMATION MUSCLE
WITHOUT A DEV TEAM
How non-technical people become meaningful contributors to your automation practice
rhinoautomator.com
Code / Technical Context
// Rhino Automator — Rewst Workflow
workflow.execute('onboard_user')
trigger: form_submitted
status: ✓ success · 142ms
05 — Logo

The mark is a hexagonal badge built on a public-domain white-rhino silhouette (PhyloPic, CC0). The full badge carries the name plate; the compact mark drops it below 64px, where the plate text stops being legible.

Full Rhino Automator badge
Full badge

Hero, social cards, slides, stickers. Minimum size 96px.

Compact Rhino Automator mark
Compact mark

Nav, favicon, avatars, any use below 64px. Minimum size 16px.

  • Dark backgrounds are primary. The badge is designed for the site's dark surfaces; a report-specific ink variant exists for the white assessment PDF only.
  • Clear space: keep at least half the hexagon's width clear on all sides.
  • Don't recolor, rotate, outline, or separate the rhino from its frame.
06 — Quick Reference

AT A GLANCE

Colors
Cobalt (Primary)
#3B82F6
Silver (Secondary)
#D1DCE8
Emerald (Tertiary)
#34D399
Background
#0C1016
Surface
#141B24
Text
#F0F6FF
Typography
Display
Bebas Neue
Regular 400
Body / UI
Barlow Condensed
400 / 600 / 700
Technical
DM Mono
Regular 400 / Medium 500
Identity
Brand Name
Rhino Automator
Domain
rhinoautomator.com
Handle
@rhinoautomator
Pillars
Automation Enthusiast · Community Engagement & Education
Tone
Direct, practical, builder
Avoid
Orange tones, navy BG, Gilroy font